영어 원제목은 How to be a billionaire by Martin Fridson
* Not Salary, Own Business
Contents
- Take Monumental Risk
- Do business in a New Way
- Dominate Your Market
- Consolidate an Industry
- Buy Low
- Thrive on Deals
- Outmanage the Competition
- Invest in Political Influence
- Resist the Unions
Key principles shared by the self-made billionaires are highlighted throughout. These include:
- Pursue the Money in Ideas
- Rules are Breakable
- Copying Pays Better Than Innovating
- Keep on Growing
- Hold on to Your Equity
- Hard Work Is Essential
- Use Financial Leverage
- Keep the Back Door Open
- Make Mistakes, Then Learn from Them
- Frugality Pays
- Enjoy the Pursuit
- Develop a Thick Skin
Lawful Sources of Pricing Power
- Brand identity
- Patent protection
- Dominant market share
- Sustainable cost advantage
