The Millionaire Next Door

제목: The Millionaire Next Door
저자: Thomas J. Standley, PH.D, & William D Danko, Ph.D
브라이언 요약:

  1. 아껴써라.
  2. 효율을 따져라.
  3. 미래가 밝은 업종을 고르라.
The Millionaire Next Door:The Surprising Secrets of America's Wealthy, Taylor Pub이웃집 백만장자 변하지 않는 부의 법칙:흔들리지 않는 부는 어떻게 축적되는가, 비즈니스북스


브라이언 노트:

출판:  1996년


  • millionaires are economically successful is that they think differently.
  • they lived below their means.
  • 80-85% of millionaires are self-made.
  • They journey to wealth is much more satisfying than the destination.


  • Wealth is what you accumulate, not what you spend.
  • Research: more than 1,000 people from May 1995 to January 1996 with 249 questions.
  • The 7 factors
    • They live well below their means.
    • They allocate their time, energy, and money efficiently, in ways conductive to building wealth.
    • They believe that financial independence is more important than displaying high social status.
    • Their parents did not provide economic outpatient care.
    • Their adult children are economically self-sufficient.
    • They are proficient in targeting market opportunities.
    • They chose to right occupation.

1. Meet the Millionaire Next Door

  • 2 /3 of us who are working are employed. 3 out of 4 of us who are self-employed consider ourselves to be entrepreneurs.
  • income: $131,000
  • fairly well educated. Only 1 in 5 are not college graduates.
  • They believe that education is extremely important for ourselves, our children, and our grandchildren.
  • We make our own investment decisions.
  • our most trusted financial advisors are our accountants. our attorneys are also very important.
  • Low-consumption lifestyle vs High-consumption lifestyle.
  • Your wealth: your age x income / 10
  • PAW (prodigious accumulator of wealth) vs UAW (under accumulator of wealth) vs AAW (average accumulator of wealth)
  • Origin matters? Entrepreneurial spirit

2. Frugal Frugal Frugal

  • They live well below their means.
  • Frugal: behavior characterized by or reflecting economy in the use of resources. vs Wasteful: opposite of frugal
  • Being frugal is the cornerstone of wealth-building
  • 1. Were your parents very frugal? 2. Are you frugal? 3. Is your spouse more frugal than you are?
  • Millionaires play both quality offense and quality defense.
  • They create an artificial economic environment of scarcity for themselves and the other members of their household.
  • Pay yourself first strategy
  • Invest a minimum of 15 percent of their annual realized income before they pay the sellers of their food, clothes, homes, credit, and the like.
  • A major goal hey often name is to minimize their tax burden. - Advantage of being a self-employed business owner.
  • The typical American millionaire may personally  by cash poor. More than 20% of Barbara's annual realized income is invested in financial assets. Why? minimizing their realized income. For tax
  • Most millionaires measure their success by their net worth, not by their realized income.
  • If you are not yet wealthy but want to be someday, never purchase a home that requires a mortgage that is more than twice your household's total annual realized income.

3. Time, Energy, and Money

  • Do you know how much your family spends each year for food, clothing, and shelter?
  • Do you spend a lot of time planning your financial future?
  • Are you frugal?
  • The goal is to enable you to set aside for investing purpose at least 15% of your pretax income each year.

4. You Aren't What You Drive

  • PAW love working. UAWs work because they need to support their conspicuous consumption habit.
  • More than 80$ of millionaires purchase their vehicles. If and when  more than 50% begin leasing, we will change our recommendation.
  • New vehicle Dealer Loyalist (28.6%), New Vehicle Dealer Shoppers (34.8%), Used Vehicle dealer loyalists (17.1%), Used vehicle shopper (19.5%)

5. Economic Outpatient Care

  • EOC (economic outpatient care): Economic out patient care refers to the substantial economic gifts and "acts of kindness" some parents give their adult children and grandchildren.
  • Top 10 occupations of the adult children of the affluent are: Page 150
  • Sales Skill: Page 171

6. Affirmative Action, Family Style

  • Spouse and Children
  • 1. Never tell children that their parents are wealthy
  • 2. No matter how wealthy you are, teach your children discipline and frugality.
  • 3. Assure that your children won't realize your are affluent until after they have established a mature, disciplined, and adult lifestyle and profession.
  • 4. Minimize discussions of the items that each child and grandchild will inherit or receive as gifts.
  • 5. Never give cash or other significant gifts to your adult children as part of a negotiation strategy.
  • 6. Stay out of your adult children's family matters.
  • 7. Don't try to compete with your children.
  • 8. Always remember that your children are individuals.
  • 9. Emphasize your children's achievements, no matter how small, not their or your symbols of success.
  • 10. Tell your children that there are a lot of things more valuable than money.

7. Find Your Niche

8. Jobs: Millionaires versus Heirs

  • Most people who make it big in business set their own very high standards.
  • They can take your business, but they can't take your intellect!
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