제목: The Millionaire Next Door
저자: Thomas J. Standley, PH.D, & William D Danko, Ph.D
- 효율을 따져라.
- 미래가 밝은 업종을 고르라.
- millionaires are economically successful is that they think differently.
- they lived below their means.
- 80-85% of millionaires are self-made.
- They journey to wealth is much more satisfying than the destination.
- Wealth is what you accumulate, not what you spend.
- Research: more than 1,000 people from May 1995 to January 1996 with 249 questions.
- The 7 factors
- They live well below their means.
- They allocate their time, energy, and money efficiently, in ways conductive to building wealth.
- They believe that financial independence is more important than displaying high social status.
- Their parents did not provide economic outpatient care.
- Their adult children are economically self-sufficient.
- They are proficient in targeting market opportunities.
- They chose to right occupation.
1. Meet the Millionaire Next Door
- 2 /3 of us who are working are employed. 3 out of 4 of us who are self-employed consider ourselves to be entrepreneurs.
- income: $131,000
- fairly well educated. Only 1 in 5 are not college graduates.
- They believe that education is extremely important for ourselves, our children, and our grandchildren.
- We make our own investment decisions.
- our most trusted financial advisors are our accountants. our attorneys are also very important.
- Low-consumption lifestyle vs High-consumption lifestyle.
- Your wealth: your age x income / 10
- PAW (prodigious accumulator of wealth) vs UAW (under accumulator of wealth) vs AAW (average accumulator of wealth)
- Origin matters? Entrepreneurial spirit
2. Frugal Frugal Frugal
- They live well below their means.
- Frugal: behavior characterized by or reflecting economy in the use of resources. vs Wasteful: opposite of frugal
- Being frugal is the cornerstone of wealth-building
- 1. Were your parents very frugal? 2. Are you frugal? 3. Is your spouse more frugal than you are?
- Millionaires play both quality offense and quality defense.
- They create an artificial economic environment of scarcity for themselves and the other members of their household.
- Pay yourself first strategy
- Invest a minimum of 15 percent of their annual realized income before they pay the sellers of their food, clothes, homes, credit, and the like.
- A major goal hey often name is to minimize their tax burden. - Advantage of being a self-employed business owner.
- The typical American millionaire may personally by cash poor. More than 20% of Barbara's annual realized income is invested in financial assets. Why? minimizing their realized income. For tax
- Most millionaires measure their success by their net worth, not by their realized income.
- If you are not yet wealthy but want to be someday, never purchase a home that requires a mortgage that is more than twice your household's total annual realized income.
3. Time, Energy, and Money
- Do you know how much your family spends each year for food, clothing, and shelter?
- Do you spend a lot of time planning your financial future?
- Are you frugal?
- The goal is to enable you to set aside for investing purpose at least 15% of your pretax income each year.
4. You Aren't What You Drive
- PAW love working. UAWs work because they need to support their conspicuous consumption habit.
- More than 80$ of millionaires purchase their vehicles. If and when more than 50% begin leasing, we will change our recommendation.
- New vehicle Dealer Loyalist (28.6%), New Vehicle Dealer Shoppers (34.8%), Used Vehicle dealer loyalists (17.1%), Used vehicle shopper (19.5%)
5. Economic Outpatient Care
- EOC (economic outpatient care): Economic out patient care refers to the substantial economic gifts and "acts of kindness" some parents give their adult children and grandchildren.
- Top 10 occupations of the adult children of the affluent are: Page 150
- Sales Skill: Page 171
6. Affirmative Action, Family Style
- Spouse and Children
- 1. Never tell children that their parents are wealthy
- 2. No matter how wealthy you are, teach your children discipline and frugality.
- 3. Assure that your children won't realize your are affluent until after they have established a mature, disciplined, and adult lifestyle and profession.
- 4. Minimize discussions of the items that each child and grandchild will inherit or receive as gifts.
- 5. Never give cash or other significant gifts to your adult children as part of a negotiation strategy.
- 6. Stay out of your adult children's family matters.
- 7. Don't try to compete with your children.
- 8. Always remember that your children are individuals.
- 9. Emphasize your children's achievements, no matter how small, not their or your symbols of success.
- 10. Tell your children that there are a lot of things more valuable than money.
7. Find Your Niche
8. Jobs: Millionaires versus Heirs
- Most people who make it big in business set their own very high standards.
- They can take your business, but they can't take your intellect!